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KW Group have a 10 year track record of working with Governments & Investors across the region from our HQ in Malaysia at the heart of Asia Pacific. We understand that to establish in the region you need a long term vision and commitment of the highest quality combined with local networks.



China | Malaysia (HQ) | Singapore | India | Australia | New Zealand | Indonesia | Brunei | Thailand | Vietnam | Cambodia | Laos | Myanmar | Philippines | Taiwan | Japan | Sri-Lanka | Bangladesh | Pakistan | Bhutan | Nepal | Mongolia | S. Korea | Hong Kong


  • MARKET ACCESS - Strategy, delivery and management of market access

  • SALES REPRESENTATION - Representation on the ground 

  • LEAD GENERATION - New investor pipelines (based on agreed targets) Identification and follow up with leads

  • ESTABLISHMENT - Regional Office set-up, management, tax advisory, company secretariat, accounts,  recruitment, visa support and management

  • INVESTMENT PROMOTION - Investor Attraction, FDI & Site Selection Projects


  • EVENTS - Bilateral Meetings, Trade Missions, Conferences, Roadshows, Trade Exhibitions, B2B Meetings, Technical Workshops, Program & Speaker Management.  Recommendation for relevant regional trade seminars

  • MARKETING - Regional Marketing, PR & Localisation Support (Multi Language). Recommendations to relevant marketing platforms (trade journals, events etc). 

  • GOVERNMENT - Government Affairs, Public Policy, Lobbying, Strategic Partnerships

  • ASSOCIATIONS & CHAMBERS - Representation and communication, MOU's and market development

  • INVESTORS - Investor Relations & Representation

  • TRADE & INVESTMENT TOURS - Investor Site Tours & Project Managament

  • PROJECTS - Bespoke Projects & Commissions (Based on RFP or Briefing)

  • INTRODUCTIONS - High level trade bodies, ministries and conglomerates, introductions for partnerships and investment​


EXHIBITIONS & CONFERENCES: We produce and own Global Trade Development Week the world’s most important event for Governments & Businesses to discuss etrade, trade facilitation, trade compliance,  secure trade, customs & anti illicit trade. With 19 Editions to date between we partner with internationally recognized clients, governments, NGO's and technologies to provide fantastic programs & exhibitions to enhance international trade & investment.

ADVISORY COUNCIL: We have are honored to work with leading trade agencies and governments through our advisory council of global leaders in trade and investment. Our advisory council includes: UNCTAD, ITC, APMEN, INCU, IATA, IPCSA, Ministry of Economy UAE, KW Group. 

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Michelle Wong

Company Co-Founder

MICHELLE WONG: Co-Founder of KW Group. Malaysian National, Primarily responsible for research, market intelligence, program development and senior speaker engagement. 


Passionate about speaking to industry stakeholders and building strategic relationships & alliances with international organisations and the private and public sectors to deliver meaningful content. I provide strategic insight to companies planning to enter the Asian market by identifying potential opportunities, facilitating market access, building partnerships & alliances, business development and investment promotion.

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Andrew Keable

Chief Executive Officer

ANDREW KEABLE: Co-Founder of KW Group. British National with a 21 year career as a senior exec launching & leading consulting, media & event businesses in Europe, Middle East & Asia for UBM, Informa, McCann Worldgroup and as a start-up entrepreneur. For the last 14 year’s I have been based in Asia where I have directly managed teams and businesses of between 6-80+ direct headcounts in UK, India, China, Singapore, Malaysia, Thailand, Philippines, S. Korea, Philippines, Indonesia, Vietnam & UAE. Direct responsibility for all operational aspects of P&L, SOP's, Technology, Sales & Marketing, HR, Agents, Alliances, and start-up of new offices.

Personal background in strategic, creative high value consultative sales, marketing and negotiations of complex technologies, solutions and products I am used to working with senior government and c level decision makers to achieve commercial excellence through an analytical data and knowledge driven approach to technical problems.

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