What We Do

Access Where Investment Decisions Are Made

KW Group’s work is built on trusted, long-standing relationships with FDI and market access decision-makers across ASEAN and APAC.

We work closely with:

National and sub-national Investment Promotion and Export Promotion Agencies
Development Finance Institutions, governments, and regional development institutions
Multilateral organisations, including the United Nations, ASEAN Secretariat, Asian Development Bank (ADB), and International Finance Corporation (IFC)
Trade and foreign affairs agencies, including DFAT Australia, the UK FCDO, US Commercial Services, and Canadian Trade Commissioner Service
Trade & investment networks, including commercial offices, chambers of commerce, industry associations, and sector-specific bodies
Investor communities, including institutional investors, private equity, venture capital, and family office networks
Site selection and industrial development authorities, including Special Economic Zones (SEZs) and industrial parks

These relationships serve as multipliers, providing credibility, insight, and access to decision-making circles that are often difficult to reach. By combining policy, investor access, and site-level knowledge, we help clients identify optimal locations for investment, accelerate decision-making, and convert opportunities into tangible, high-value results.

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FDI, Investment Promotion & Export Strategy

Partnering with DFIs, governments, IPAs, and SEZs, we design execution-focused FDI and export strategies that attract high-quality investment and expand market opportunities. From sector prioritisation and value proposition development to investor targeting, export program design, and investor- or market-ready project creation, our strategies have helped countries secure landmark projects, improve global competitiveness rankings, and open new trade and investment channels across ASEAN and Asia-Pacific.

KW Market IQ - Market Access & Intelligence

We deliver retained and bespoke advisory that drives successful ASEAN & Asia-Pacific market entry. Our work includes market access assessments, competitive environment, partner analysis through to partner facilitation, representation and investment missions, resulting in accelerated commercial flow and stronger market confidence. Recent programmes have supported multi-million-dollar investments in manufacturing, green technologies, renewable energy, FMCG, defence, AI, digital and data infrastructure.

FDI Lead Sourcing & Representation

We help governments, investment promotion agencies, economic development organisations, and special economic zones source and engage qualified foreign direct investment leads across priority technical sectors in ASEAN and the wider Asia Pacific.

Our team identifies and targets high-value investors in areas such as advanced manufacturing, renewable energy, digital infrastructure, logistics, and innovation-driven industries. We then represent your location or project at the highest level, ensuring investor interest translates into qualified investment commitments.

Investor-Ready Projects & Platforms

We support capacity building and enablement of high-value, strategic projects that can attract anchor industries and strengthen the competitive edge of developing economies. By making these projects fully bankable, investor-ready and connecting them to relevant investor communities, we help governments and corporations turn opportunities into investment outcomes. Through expert project structuring, strategy, and positioning, we build curated pipelines and regional investment platforms, ensuring that the right projects reach the right investors and deliver measurable impact.

Who We Work With

KW Group is a trusted leader in foreign direct investment (FDI) advisory and Asia-Pacific market access. We connect governments, development partners, corporates and global investors to accelerate sustainable growth and investment opportunities across the region.

Governments & Investment Promotion, & Export Development Agencies

We partner with national and regional authorities to develop FDI strategies, strengthen investment promotion, and deliver investor-ready projects that enhance competitiveness and economic resilience. We also support export development agencies and state governments in designing and implementing ASEAN market access programs, having successfully delivered over 100 initiatives that connect businesses to new markets and investment opportunities across the region.

Multilateral & Development Partners

Our collaborations with international organisations and development agencies focus on capacity building, policy reform, and inclusive growth frameworks that drive long-term impact and regional integration. We have delivered programs across Asia Pacific over 15 years for organisations such as the United Nations, Australian Department of Foreign Affairs & Trade (DFAT), UK Foreign & Commonwealth Development Office.

Investors & Corporates Entering Asia-Pacific

We provide complete market entry strategies, regulatory navigation, and investment roadmaps for corporations and institutional investors seeking expansion in Asia-Pacific’s high-growth markets. From market assessments, pricing, supply chain, competitive environment, events and key trade bodies through to market landing - including partner and distributor sourcing, partner facilitation, through to regional representation.

Why KW Group

With over 15 years of experience in the Asia-Pacific region, KW Group works with governments, DFIs, IPAs, multilaterals, and private sector partners — the decision-makers and influencers shaping commercial success and economic growth.

Regional depth across ASEAN and APAC
We combine local knowledge with cross-border insight to deliver investor-facing solutions, not just strategy.

Scalable, retained market access model
Our approach builds predictable, repeatable engagement with investors, creating long-term value for governments and corporates alike.

Our work is underpinned by long-standing relationships with the United Nations, DFAT Australia, the UK FCDO, the ASEAN Secretariat, as well as regional IPA and government leadership — providing credibility, momentum, consistency and repeatable results.

Growth orientation
KW Group is actively scaling its retained market access and FDI advisory work to create a predictable, repeatable, and regionally integrated platform that supports both investment attraction and market access across Asia-Pacific.

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Leadership

Michelle Wong

Co-Founder & Managing Partner

Andrew Keable

Co-Founder & Managing Partner

Clients & Partners

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