Founded in 2010 KW Group is an independent Asia-focused consultancy specializing in FDI, trade, economic development & market access with our HQ in Malaysia.

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Annually we support over 100+ businesses, governments, and trade organizations on Foreign Direct Investment (FDI), Investor Attraction, Trade & Export Development, Economic Development Strategy & Market Access projects on a retained & project basis. 

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We work with regional regulators, donors, governments, investors & businesses to support Asia-focused trade & investment. We have extensive start-up / scale-up experience and networks with investors, government, multipliers, and business leaders to deliver consistent high quality investment results and genuine export value through our regional intelligence and networks. 

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By 2030 65% of the world's middle-class consumers will be found in Asia. It is forecast that ASEAN will become the world’s fourth-largest economy with a USD 4 trillion consumer market. We are delighted to welcome inquiries to support market access, trade & investment in the Asia Pacific region. 

DOING BUSINESS IN ASIA IS ABOUT NETWORKS, CREDIBILITY & RELATIONSHIPS 

SERVICES

• Technical Consulting for Governments & Businesses

• Corporate Affairs & Public Policy Research

• Market Research, Market Access Advisory

• In Market Representation For Governments & Exporters

• Market Scoping & Due Diligence

• Partner & Investor Development

• Investment Sourcing, Positioning & Outreach (SWF, PE, Institutional)

• FDI Lead Generation, Pipeline Development & Representation - Inbound & Outbound

• FDI & Investment Promotion Benchmarking, Strategy & Capacity Development

• Export Development Programs

• Private Sector Trade Access, Distribution Partnerships, Sourcing & Representation

• Official Trade Intelligence, Statistics & Commodities Data

• Government Alliances & Lobbying

• Trade Missions, Exhibitions, Conferences & Capacity Building Programs

• Special Projects, Sourcing & High-Value Business Introductions

Co-founder
Michelle Wong
Intelligence, Research & Partnerships

Michelle leads the intelligence and research side of KW Group working directly with global and regional thought leaders around complex trade & investment projects. I am passionate about speaking to industry stakeholders and building strategic relationships & alliances with international organisations across the the private and public sector.

Michelle has lived and worked in Kuala Lumpur, Johannesburg and Singapore with extensive experience managing technical projects across Asia Pacific, Middle East & Africa. Michelle is a Malaysian National and mother to 3 children.

Co-founder
Andrew Keable
Sales, Marketing & Alliances

Andrew has been based in Asia for 16 years and leads the commercial, marketing and alliances side of KW Group working with regulators, donors, governments and businesses across Asia and The Pacific. 

Andrew is a regional advisor and commentator on all things FDI, Trade & Economic Development in Asia Pacific.

Andrew has worked in Europe, Middle East and across Asia Pacific. He is based between Singapore and Kuala Lumpur where he lives with his wife and 4 children. He is a British National.