KW Group is an Asia-focused consulting & intelligence business based in Malaysia since 2010. Annually we support over 100+ businesses & government entities with inbound and outbound foreign direct investment (FDI), investor attraction, trade, export development, economic development & market access projects on a retained & project basis. We have extensive start-up / scale-up experience & networks with regional investors, governments, multipliers, and businesses.

By 2030 65% of the world's middle-class consumers will be found in Asia. It is forecast that ASEAN will become the world’s fourth-largest economy with a USD 4 trillion consumer market. We are delighted to welcome inquiries to support market access, trade & investment in the Asia Pacific region.

Credentials

DOING BUSINESS IN ASIA IS ABOUT NETWORKS, CREDIBILITY & RELATIONSHIPS

Technical Consulting for Governments & Businesses
Corporate Affairs & Public Policy Research
Market Research, Market Access Advisory & In Market Representation
FDI Lead Generation, Pipeline Development & Representation - Inbound & Outbound
FDI & Investment Promotion Benchmarking, Strategy & Capacity Development
Export Development Programs
Private Sector Trade Access, Distribution Partnerships, Sourcing & Representation
Official Trade Intelligence, Statistics & Commodities Data
Government Alliances & Lobbying
Trade Missions, Exhibitions, Conferences & Capacity Building Programs
Special Projects, Sourcing & High-Value Business Introductions

PARTNERS

Founder
Michelle Wong
Intelligence, Research & Partnerships

Michelle leads the intelligence and research side of KW Group working directly with global and regional thought leaders around complex trade & investment projects. I am passionate about speaking to industry stakeholders and building strategic relationships & alliances with international organisations across the the private and public sector.

She has lived and worked in Kuala Lumpur, Johannesburg and Singapore with extensive experience managing technical projects across Asia Pacific, Middle East & Africa. Michelle is a Malaysian National and mother to 3 children.

Founder
Andrew Keable
Sales, Marketing & Alliances

Andrew leads the commercial, marketing and alliances side of KW Group working with regulators, donors, governments, trade agencies, supply chain, tradetech & enterprise clients.

Andrew is a recognised regional business leader living in Asia for the last 15 years, specializing in consulting, intelligence, publishing & events with UBM, Informa, McCann, GSK and as an Entrepreneur.

Andrew has worked in Europe, Middle East and across Asia Pacific. He is based between Singapore and Kuala Lumpur where he lives with his wife and 4 children. He is a British National.

Consulting

Asia Expertise

KW Group have extensive Donor, Government, Association and Business Networks across Asia & The Middle East.

We support key clients (OCO Global | Dentsu Tracking | Trade Data Monitor) with Asia & MENA market access, representation & business development. We support Asia export, market access and investment on a private basis for governments and private projects.

We work extensively with Ministries of Trade, Finance, Health as well as Customs & Tax Administrations, Investment Promotion Agencies, Export & Trade Development Agencies.