Why Asia Pacific?

By 2030 65% of the worlds middle-class consumers will be found in Asia and it is forecast that ASEAN will become the world’s fourth-largest economy with a roughly $4 trillion USD consumer market. ASEAN is poised to become a dramatic consumption opportunity, driven by four mega-forces: strong demographic trends; rising income levels; geopolitical shifts increasing foreign investment; and digital advances opening new consumer markets.

Why KW Group?

Established 2010, KW Group Consulting & Events is a trusted partner for Asia FDI, Trade Innovation & Digitalisation. We work closely with Donors, Governments, Associations & Enterprise Clients across the region on FDI, Trade & Economic Development Strategy, Anti Illicit Trade, Customs, Tax & Government Supply Chain Digitalisation projects through Consulting, Events & Intelligence.


  • Technical Consulting - Donors, Governments & Enterprise 

  • Asia Market Access Advisory & In Market Representation

  • Lead Generation & Pipeline Development 

  • FDI & Investment Promotion Consulting

  • Private Sector Trade Access, Distribution Partnerships, Sourcing & Representation 

  • Official Trade Intelligence & Commodities Data

  • Asia Government Alliances & Lobbying 

  • Trade Missions & Events  

  • Special Projects, Sourcing & High Value Business Introductions



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Michelle Wong
Intelligence, Research & Partnerships

Michelle leads the intelligence and research side of KW Group working directly with global and regional thought leaders around complex trade & investment projects. I am passionate about speaking to industry stakeholders and building strategic relationships & alliances with international organisations across the the private and public sector.


She has lived and worked in Kuala Lumpur, Johannesburg and Singapore with extensive experience managing technical projects across Asia Pacific, Middle East & Africa. Michelle is a Malaysian National and mother to 3 children.

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Andrew Keable
Sales, Marketing & Alliances

Andrew leads the commercial, marketing and alliances side of KW Group working with donors, governments, trade agencies, supply chain, tradetech & enterprise clients.


Andrew is a recognised regional business leader living in Asia for the last 15 years, specializing in consulting, intelligence, publishing & events with UBM, Informa, McCann, GSK and as an Entrepreneur.

Andrew is based between Singapore and Kuala Lumpur where he lives with his wife and 4 children. He is a British National.

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Asia Expertise

KW Group have extensive Donor, Government, Association and Business Networks across Asia & The Middle East.


We support key clients (OCO Global | Dentsu Tracking | Trade Data Monitor) with Asia & MENA market access, representation & business development. We support Asia export, market access and investment on a private basis for governments and private projects.


We work extensively with Ministries of Trade, Finance, Health as well as Customs & Tax Administrations, Investment Promotion Agencies, Export & Trade Development Agencies.


Global Trade Development Week 

The leading multimodal capacity building event for trade technologies and digitalization across Donors, Governments & Enterprise to discuss etrade, trade facilitation, trade compliance,  secure trade, customs & anti illicit trade. 


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Government Ministries of Trade, Economy, Health, Finance, Statistics Agencies, Investment Promotion Agencies, Export Agencies, Central Banks
Customs & Tax Administrations

Associations & Chambers of Commerce
Free Trade Zone Administrations
Technologies (Market Access & Representation Services)
Banks, Sovereign Wealth Funds & VC
Multinationals & Fortune 500 Companies
Brand Owners
PPPs, Finance & Investment
Trade Finance

Get in Touch

KW GROUP SDN BHD | A-2-11, Glomac Damansara, Jalan Damansara, Bukit Kiara, 60000 Kuala Lumpur, Malaysia


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